As big data, high performance computing and cognitive technologies start to appear in more newspaper articles, TV shows and pop up on social media hashtags, it seems to me to be more important than ever to start talking about our science and technology and the impact it makes on society.
Before I start to write the main content of this blog post, I should confess that although my background is in biomedical science, I prefer talking about science rather than actually doing it. So much so that I decided to study towards an MSc in Science Communication. This means that I spend a lot of time thinking about science and its relationship with society by reading about insights from history and the media as well as about innovation and policy research. At the Science and Technology Facilities Council (STFC), I really enjoy working closely with those at the forefront of STEM (Science, Technology, Engineering and Maths), facilitating relationships between academia, industry and publics by highlighting how our work impacts businesses and the UK economy. Essentially, I enjoy answering the “So what?!” question about research.
Having worked in public engagement over the last 5 years, I am going to address some of the common misconceptions I’ve heard along the way.
Continue reading “Who are the public, what counts as engagement and why should we care?”